SpyFu is an online SEO tool that works as an espionage agent, providing you insights into your competitors. This tool is an amazing alternative for smaller businesses interested in focusing on the key metrics that will enable them to rank high on Google’s SERPs.
It provides detailed information on competitors’ organic and paid search strategies, including the keywords they are ranking for, the ads they are running, and the content they are creating. At its core, SpyFu is focused on helping you find out what drives your competitors’ performance.
One significant advantage of SpyFu is its user-friendly interface; the platform is easy to navigate, and users can access all of the tool’s features from a single dashboard. As a result, even those with limited SEO experience will easily understand and read the details it provides.
Table of Content:
1. Keyword Research
1.1. SpyFu’s Keyword finder
1.2. PPC research
2. Domain Analysis
2.1. SpyFu Pricing
2.2. The Basic Plan
2.3. The Professional Plan
2.4. The Team Plan
SpyFu has a variety of SEO tools for SEO as well as for PPC. Let’s look into its features:
This feature is strong enough to compete with its peers when it comes to SEO tools and has a decent amount of exclusive features that make it stand out in this industry. Keyword research is indivisible part of SEO; targeting the right keywords and phrases increases businesses’ chances of ranking higher in SERPs and driving more traffic with the content they provide.
With SpyFu, you can view a list of keywords your peers are ranking for, along with important information on the volume of searches and the KD of each keyword. If you’re more interested in paid keywords, then you can also view the top paid keywords for any domain and even get suggestions for long-tail keywords that may be relevant to your company.
There are also interesting filters that allow you to see the keywords that have recently increased in ranking position.
SpyFu’s Keyword Finder
What makes it more interesting is that Spyfu estimates the number of clicks your competitors’ rankings receive each month. Then, it will also convert these clicks onto monetary value to have an idea of how much the site should have paid for those clicks through paid search.
This enables senior leaders in SEO to understand the benefits of organic search marketing, especially if one is going to ask the SEO budget to be increased; it can be very insightful.
Pay-Per-Click (PPC) is an effective way to drive traffic to your website. However, since it can drive quick traffic, it also is expensive, especially in cases where you’re bidding on highly competitive keywords. SpyFu’s PPC research tool allows its users to view their competitors’ PPC campaigns, top-performing ads, and information on their ad spend, click-through rate (CTR), and cost per click (CPC).
The Basic plan gives you 10 domain reports and 10 PPC reports, which depending on your marketing strategy, might be enough.
SpyFu’s domain analysis tool provides users with detailed insights into their competitors’ online strategies; users can enter any domain and view information on their organic and paid search strategies and backlink profile.
With its domain analysis tool, you can view the backlinks that are pointing to their competitors’ websites, including the anchor text and the DA of each backlink.
Backlinks are an essential part of any SEO strategy. SpyFu’s backlink analysis tool allows you to view your competitors’ top-quality backlinks. As backlinks point out to search engines that different websites consider your content to be valuable and authoritative, having such a feature will immensely help with your website ranking.
SpyFu has a feature that will provide you with the contact details for your targeted sites, so you can have these details instead of trying to get them manually.
Understanding the SERPs is critical if you’re looking to build an SEO strategy for your site. SERP analysis tool allows users to view the search results for any keyword and analyze the competition for that particular keyword. You can view the ad copy and landing pages for each website, which can provide valuable insights into your overall SEO strategy.
This platform offers both free and paid versions of its SEO toolset. The free version provides users with limited access to its features, including keyword research and domain analysis.
- The Basic Plan – $16/month (annual), $39/month (monthly)
Provides the user 10k row search results, 10k row data exports, 100 domain overview PDFs, 6 months of historical data, 250 sale leads & domain contacts, and 5k weekly tracked keyword rankings.
- The Professional Plan – $36/month (annual), $79/month (monthly)
Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 10+ years of historical data, 500 sale leads & domain contacts, 15k weekly tracked keyword rankings, API access, and Custom branded reporting.
- The Team Plan – $194/month (annual), $299/month (monthly)
Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 10+ years of historical data, 2000 sale leads & domain contacts, 40k weekly tracked keyword rankings, API access, Custom branded reporting, 5 user logins.
In conclusion, SEO is essential for any business’s survival, regardless of size. However, there are countless tools that will make this challenging procedure easier than it is. In my opinion, SpyFu is very helpful when it comes to competitor analysis but less valuable when it comes to keyword research or backlink analysis. But you might think differently.