Who would have thought that one day we would access the world’s largest audio streaming platform and have an AI to mix and discover songs for us?
Well, I know I never would have. But today, I have to admit that even though Spotify has always been at the forefront of innovation, this is taking personalization to a whole new level.
Table of Content:
1. How AI DJ Feature Works
2. AI DJ your Personal Music Creator
3. Integration of OpenAI Technology
3.1. The Expertise of Spotify’s Music Editors
3.2. Human Sounding AI Voice
3.3. Pros & Cons
Spotify has consistently delivered the right music at the right moment, especially since they had personalized playlists, such as discover weekly to their annual wrapped campaign. Spotify’s AI DJ is a personalized guide that knows your taste so well that it can choose what to play for you.
The AI DJ is a groundbreaking feature that brings together Spotify’s personalization technology, OpenAI’s generative AI, and a dynamic AI voice from the Sonantic acquisition. This feature, currently in beta, still delivers a carefully chosen lineup of music alongside commentary around the tracks and artists that Spotify thinks you will like.
How AI DJ Feature Works
The AI DJ feature sorts through the latest music and looks back at some of your old favorites, even resurfacing a song you haven’t listened to in years. Similar to the song that you have had in your head for months, and you love that particular song, but can’t ever find the name of the song, it will replay it for you.
It then reviews that you might enjoy and delivers a stream of songs picked for your taste, and if you give feedback, it will refresh the lineup accordingly. To create the DJ, Spotify reimagined the way users listen to music on their platform; the DJ knows you and your music so well that it will scan the latest releases that it knows you will like or take you back to the nostalgic playlist you had on repeat last year. Basically, you will be able to have your personal DJ.
This makes listening to music so wholly personal to each user. Most people keep repeating their playlists as they do not have the time to find new music that they like or don’t have the patience to scroll and listen through random music to find new likeable ones; this is what makes AI DJ an amazing feature, as it’ll literally evaluate your music taste and accordingly suggest and play music for you.
AI DJ your Personal Music Creator
One of the several most exciting aspects of the AI DJ feature is the way it opens up new possibilities for music discovery. For years, music discovery has been a highly manual process. You would hear a new song on the radio and bring your phone immediately to identify the name and the artist of a particular song you liked, but the song is over as soon as you pull out your phone.
Hearing about new albums from friends or browsing through record stores to find new music has never been easier, as this feature introduces you to new artists and songs that you might not have found otherwise and does it in a way that is tailored to your music taste.
This AI DJ feature is a personal music curator that understands the listeners’ preferences and plays a mix of songs according to their music taste. This AI technology constantly analyzes the users’ listening behavior, tracks their history, and gives recommendations accordingly. Therefore, every listener gets a unique playlist of songs that they like and songs that they will like.
This feature not only discovers music for you but also adds commentary about the artist and their song. But, the voice is not robotic, it is a real voice from a real-sounding person, which adds to the immersive listening experience. The commentary is quite insightful and gives listeners a better understanding of a particular artist’s work and the inspiration behind their music.
Integration of OpenAI Technology
This feature is powered by OpenAI technology with which we are all familiar, and we know it is a highly advanced artificial intelligence platform. This technology enables the AI DJ to understand and analyze massive amounts of data, which is crucial for music curation.
The combination of OpenAI tech and Spotify’s personalized tech enables the AI DJ to create highly accurate recommendations based on the user’s listening patterns (behavior). One of the key benefits of OpenAI tech is that it enables the AI DJ to learn from the users’ feedback. What does this mean? If a user likes or dislikes a particular song, the AI DJ will adjust its recommendations accordingly; this is important as it ensures that it provides a highly personalized listening experience.
The only downside for some users might be – “The users’ engagement is necessary for the feature to work properly”, and from my personal experience, some people just don’t like to be highly involved when it comes to providing feedback, likes, dislikes, and such requirements that involve user experience.
The Expertise of Spotify’s Music Editors
Spotify’s AI DJ is not just powered by technology; it also benefits from the expertise of the platform’s music editors. Music editors have extensive knowledge of music and culture, and they use this knowledge to provide commentaries and insights about the songs and artists.
This experience is very refreshing for users’; that is why music editors work alongside Artificial Intelligence to be able to create seamless and immersive listening experiences. This adds depth to the user experience and enables them to connect with the music on a deeper level.
The editors make sure that the DJ is up to date with the latest music trends and releases.
Human Sounding AI voice
Spotify’s AI DJ feature was highly focused on being as realistic as possible. The AI voice sounds like a real person; this was created using Sonantic technology, which is a leading provider of AI voice models. Sonantic’s technology enables it to speak naturally and engagingly, which adds to the user’s listening experience.
Besides being realistic, it is also customizable. Spotify has partnered with Xavier “X” Jernigan, who is the Head of Cultural Partnerships at Spotify, to create the first AI voice model. X is a well-known personality on the platform; his voice has been used to create the AI voice model, which has been received positively by users.
Spotify plans to continue to innovate and iterate with the artificial intelligence DJ to ensure that it meets the user experience.
Personally, I find this a life-changing experience for those that can’t go a day without listening to music, especially people that crave new music constantly but don’t have the time to find what they like.
Though, as everything else, this has its pros and cons as well:
Unfortunately, for now, the AI DJ is available in English to Spotify Premium only for users in the U.S. and Canada.
To access just head to your music feed on home in the Spotify mobile app on your IOS or Android device and tap play on the DJ card.