Today we will review if Semrush is still a solid SEO toolset to be used.
Semrush provides a suite of SEO, PPC, content, and social media marketing tools. The SEO toolset offers an in-depth analysis of a website’s search engine visibility.
One benefit of Semrush’s ability is to help users understand and track their competition. It provides keyword research, site audit, and backlink analysis that allow users to monitor their website’s ranking and optimize for higher ranking.
The site audit tool is a comprehensive website analysis that detects technical SEO issues, such as:
- Broken Links
- Missing Alt Tags
- Slow Loading Speeds
- Provides Recommendations to fix them
Keyword research is about how many people are looking for a particular keyword, establishing how difficult it is to rank for that keyword.
Semrush provides that Keywords Overview tool, where you can find basic statistics about keywords:
- Number of searches per month for that keyword on google
- Keyword difficulty (KC)
- Alternative suggestions
- Reveals the sites that are ranking simultaneously
Many sites find keyword difficulty a vital feature in Semrush; the higher the KC, the harder it is to rank for a particular keyword.
What makes Semrush‘s Keyword Difficulty Interesting
The exciting thing about Semrush’s keyword difficulty feature is that it will also indicate the number of backlinks.
For example, let us assume the keyword difficulty is at 36%; underneath the difficulties percentage it will also indicate how many referral domains and optimized content you need to compete for that particular keyword.
Refrain from fully relying on the indicator as occasionally it can provide an imprecise statement about link building.
Semrush will make it easy for you to keep up with your competitors, as you can find the keywords other sites and your site is ranking for. For example, there is an estimate of 100.000.000+ (Million) Domains and 20.000.000.000+ (Billion) Keywords.
It will allow you to have access to the keywords for which any existing site is ranking. You can also find the top 100 organic keywords for a specific domain and receive a detailed backlink report.
The Keyword Magic Tool also allows you to get metrics such as search volume, keyword difficulty, cost-per-click data, SERP features, and competitive density. The click column will also give you an estimate of your targeted keywords.
SEO a Brief Description
There are different types of SEO; let me walk you through them:
- White-Hat SEO
- Black-Hat SEO
These two have opposing approaches to SEO.
The best way to explain white-hat SEO is to understand that it includes the best practices to optimize your website’s content with relevant keywords, high-quality backlink building from websites with high DA, and creating user & mobile-friendly websites. These practices will help you improve your site’s relevance and authority.
On the other hand, black-hat SEO is the dark side of authority building for your website, it basically refers to unethical and manipulative practices. This type of ranking includes keyword stuffing, hidden texts, link schemes, and cloaking. These practices are quickly detected and penalized by Google’s search engine, which will result in a significant drop in visibility or a ban from Google.
There is also an even riskier SEO practice than white-hat, known as Gray-Hat SEO.
Gray-hat is a practice that doesn’t belong either to white-hat or black-hat category. The content published commensurate with the gray-hat SEO is undefined.
There is also On-Page SEO, which includes title tags, meta descriptions, header tags, keyword density, URL structure, content quality, images and other factors that improve ranking and user experience.
Make sure that your writing content is interesting, informative, and engaging for your site’s user experience, be aware of broken links, use images with low quality as it will slow down your site’s loading speed, and remember to utilize HTML tags.
In this list, we will come across Content SEO, which refers to the authentic content you might write, design, record, and publish for your website to rank higher in SERPs. As always, there is some stuff you should consider, such as:
- Your site’s structure
- Your keyword strategy
- Your copywriting
Always remember to keep an eye on your content especially after publishing, as their performance might give you the necessary information, which allows you to edit your content and improve your ranking.
Make your site mobile-friendly, as your customer should have the best user experience, and in today’s age people mostly use their phones as they do not have time to stay still and read.
There is also International SEO, which improves your website’s organic traffic, but for it to be effective, you need to adapt to your users’ cultural context and allow them to make transactions in their currency and language. Create an excellent experience for users worldwide, and provide them with the proper interface so they feel wanted.
But, there are also locally focused businesses that need to enhance their Local SEO skills. This will eventually help them reach the local audience by analyzing their behavior; using local SEO practices, your business will rank higher in the search results and the local map.
Semrush’s Key Metrics
Semrush being the platform it is provides a wide range of metrics to improve user experience and allow them to track their website’s performance and visibility on search engines.
Semrush provides metrics such as:
- Tracks Organic Traffic
- Keyword Rankings
- Backlink Analysis
- Competitor Analysis
- Traffic Sources
- Search Engine Positioning
- Domain Authority
These metrics serve a great deal to anyone interested in getting the most out of them.
For example, the organic search traffic will keep an eye and report the number of visitors your website receives from it’s organic search results, it provides a detailed analysis of your website’s ranking for specific keywords.
Whereas, keyword ranking provides information for your website’s ranking, including the position, volume, and competition.
Backlink and Competitor Analysis both provide analysis for their respective field. The backlink analysis includes the number of backlinks, the links’ quality, and the domains linking to your website. Use the information to identify link-building opportunities. At the same time, the competitor analysis allows users to compare their website’s performance to that of their competitors.
Traffic sources provide the necessary information for the number of organic visitors, the most popular pages, and the geographic location of its visitors. Analyze the given information, and you might improve your website accordingly.
Search engine positioning is a metric that provides information on the website’s ranking on Google, Bing, and Yahoo. Basically, it will reveal the “score” of your domain authority.
And Domain Authority is one of the most essential metrics for a website. This metric will measure the strength and reputation of your website, including its backlink profile, age, and size.
Companies and How They Benefit from Using Semrush
As I mentioned earlier, Semrush has an impactful role toward businesses; therefore we should check what companies benefit from using Semrush as an SEO tool.
There seem to be several benefits for companies using this tool, such as:
- Semrush provides an in-depth analysis of a website’s search engine visibility, making it easier for your company to understand its SEO performance and track progress overtime.
- Its competitor analysis feature allows you to understand and track your competition, providing fascinating insights into what your competitors are doing.
- The site audit tool is a comprehensive website analysis that detects technical issues and recommends fixing them.
- Semrush has made the keyword research experience a piece of cake.
- PPC (pay-per-click) management helps companies to create, manage, and optimize their PPC advertising, making this a powerful tool to drive traffic and sales.
- The extensive library of educational resources, including webinars, blog posts, and a knowledge base, helps companies to improve their website’s search engine visibility, grow traffic, and improve the business experience.
It’s worth noting that the impact of Semrush on a business’s experience depends on several factors, such as the size of the company, the industry it operates in, and the level of SEO and PPC knowledge of the people using it. Therefore, you heavily will impact your business experience also.
Some Semrush Stats and Facts
These statistics constantly change as they grow on a daily basis, but this will give an idea of Semrush’s effectiveness, for example:
- Semrush has over 7 million+ users worldwide.
- Semrush provides access to over 40 different tools and features.
- It is in over 150 countries and is available in several languages.
- It collects data from over 100 search engines and provides real-time data.
- Semrush is considered to be the top 3, when it comes to SEO and PPC tools on the market, with numerous awards and positive reviews.
Pros and Cons of Semrush
There are many business owners that may not be in a position to afford a professional SEO expert, and the next best thing would be Semrush.
It provides detailed information on your competitors’ data, such as:
- Organic search traffic
- Adwords advertising
Using this information and building your strategies will improve your business’s performance.
The user interface is straightforward to understand. In addition, many tutorials are available on how to use the platform and its tools.
It has a variety of metrics and SEO reports, which will provide you with the necessary data to understand how well your page is performing in search engines.
There are also cons to Semrush, which throughout the years have been reported by several users. Some users find the price to be too high for small businesses.
And the lack of an export feature makes it annoying for some users, as they do not want to always be using Semrush platform.
In conclusion, Semrush has a lot to offer and will increase your business performance if appropriately used. But, this requires dedication, consistency, and the will to learn and adapt constantly.